The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.

The Body Shop Expert Power Persona Case
The Body Shop was not named for founder and expert Anita Roddick, but the company rides on her very capable shoulders. Anita grew her company on her own respectable image and solid principles. Her company has grown to earn $666 million in sales in 1993 – without spending a cent on advertising. Her success was based on an image-only Persona strategy.

The Body Shop is Anita Roddick. Her exploits as she traveled Africa and Asia in search of natural secrets are the stuff of consumer legend. Her customers know her commitment to social causes. Anita and the Body Shop stand for two main principles of: a new method of production not based on animal testing and providing aid to developing countries. Most of Anita's clients share her genuine concern for the environment. They purchase her natural products and either reuse or recycle the packaging.

Anita's image is integral to The Body Shop. Her expertise – and her commitment to social issues – is expected in her products.