We literally wrote the book on brand—The Persona Principle. With more than two decades of expertise, we can help your brand become a powerful asset.


Persona’s team are experts in helping businesses find their uniqueness, shaping their targeted message, and delivering it where it needs to go.

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Great design ideas are a union of creative and strategic thinking. Find out how powerful a great idea really is with Persona’s award-winning team.


The majority of us get our news and features online—59% of us, according to Pew research. For this compelling reason, an increasingly important option in your marketing  mix should include Blogertizing: online strategies that focus on becoming a publisher.


It’s not just about being found amongst over 400 million websites (according to Google) or the 175,000 new blogs created every day (CNet). It’s about earning your qualified audience with credible content, powered by active two-way communication on social media.


Traditional PR is of limited value to brands looking to inject into the real-time news cycle. Our real-time PR experts monitor the news live, newsjacking your brand into relevant breaking news, or creating news stories that have the “juice” to generate media buzz.

You gave us the innovative new logo and look we needed.

Canadian Education Association

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

Special Recent Posts

When is a Tweet not a Tweet?

When is a Tweet not a Tweet?

Persona Profile: Hall of Fame Personas: The Most Famous Brands Facebook. Twitter. YouTube. Fedex. K[...]

Overcome the Biggest Obstacle to Successs with Persona Principle

Overcome the Biggest Obstacle to Successs with Persona Principle

    This quote is the most often cited excerpt from the now-classic business[...]

Latest From Our Other Online Magazines
One way or the other, your home is going to get smarter. If you’re a tech enthusiast, and roughly one-third of us are,  it will happen sooner than later, but even “disenthusiasts” might agree about one thing: better security in the home is a good thing, and if “smart” means more secure, then they’re in. That’s what home technology company icontrol Networks reports after polling about one thousand consumers. They found that home owners are not [...]
Tue, Jul 22, 2014
Source—Canada's Condominium Magazine
Purchasing a condo is one of the biggest investments you make in a lifetime. Part of that significant investment includes the everyday appliances that care for your clothes, dishes and food. Whether your condo comes with brand new appliances or ones that have seen some use, all appliances can benefit from a little TLC to keep them at their best. Not only will regular maintenance on appliances like refrigerators, dishwashers and laundry machines help them [...]
Tue, Jul 22, 2014
Source—Canada's Condominium Magazine
Do parents today still shout at their kids in wintertime to “shut that door” with the words “Are you trying to heat the whole street?” or a variation thereof? (The line can be adapted for summertime air conditioning.) As we now know, there’s more to this than we ever thought. Heat created in buildings really does heat up the street outside. In big cities, with hundreds of large buildings standing close to one another, the [...]
Mon, Jul 21, 2014
Source—Canada's Condominium Magazine
Wind turbines often catch fire and burn much more frequently than is reported, a study from the UK and Sweden maintains. Researchers at Imperial College London, Edinburgh University and SP Technical Research Institute of Sweden report that while an average of 11.7 turbine fires are reported annually, more than 117 fires actually occur worldwide. At present there are an estimated 200,000 turbines in operation around the world. Wind turbine burning in Scotland after lightning strike. Lightning [...]
Mon, Jul 21, 2014
Source EDI Weekly
For the fourth time in five months, Canada’s manufacturers sold more of their goods in May. Statistics Canada reports that manufacturing sales rose 1.6 per cent to $51.6 billion in May, largely due to higher sales in the petroleum and coal product and motor vehicle industries. Increases in sales were seen in more than half of all industries tracked, eleven out of twenty-one reporting higher volumes. The biggest gain by industry was in motor vehicles, which increased 9.3 per [...]
Thu, Jul 17, 2014
Source EDI Weekly