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We literally wrote the book on brand—The Persona Principle. With more than two decades of expertise, we can help your brand become a powerful asset.

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Persona’s team are experts in helping businesses find their uniqueness, shaping their targeted message, and delivering it where it needs to go.

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Great design ideas are a union of creative and strategic thinking. Find out how powerful a great idea really is with Persona’s award-winning team.

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BLOGERTIZE

The majority of us get our news and features online—59% of us, according to Pew research. For this compelling reason, an increasingly important option in your marketing  mix should include Blogertizing: online strategies that focus on becoming a publisher.

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WEB & SOCIAL MEDIA

It’s not just about being found amongst over 400 million websites (according to Google) or the 175,000 new blogs created every day (CNet). It’s about earning your qualified audience with credible content, powered by active two-way communication on social media.

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REAL-TIME PR

Traditional PR is of limited value to brands looking to inject into the real-time news cycle. Our real-time PR experts monitor the news live, newsjacking your brand into relevant breaking news, or creating news stories that have the “juice” to generate media buzz.

I’d say exceeding our goal by 100% is a good indicator of Persona’s success.

Merrill Lynch

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

Special Recent Posts

When is a Tweet not a Tweet?

When is a Tweet not a Tweet?

Persona Profile: Hall of Fame Personas: The Most Famous Brands Facebook. Twitter. YouTube. Fedex. K[...]

Overcome the Biggest Obstacle to Successs with Persona Principle

Overcome the Biggest Obstacle to Successs with Persona Principle

    This quote is the most often cited excerpt from the now-classic business[...]

Latest From Our Other Online Magazines

Magna International is now producing North America’s first all-thermoplastic olefin liftgate module for the 2014 Nissan Rogue crossover utility vehicle. Magna says the liftgate is unique in that it is made from entirely recyclable materials. It is the first painted outer panel made from thermoplatic olefin. The use of plastic rather than stamped steel makes the assembly 30 per cent lighter, which will contribute to the vehicle’s fuel efficiency, Magna says. The injection mould production [...]
Tue, Apr 15, 2014
Source EDI Weekly
Ten-York-Condominium-Tridel-Toronto-rental-sales-TREB-real-estate-Condo.ca
Large numbers of first-time buyers as well as many “seasoned home owners” continued to choose condominiums to meet their changing housing needs in Toronto in the first three months of 2014. The Toronto Real Estate Board released its quarterly report on condo sales in the GTA, and TREB president Dianne Usher said that home buyers “remained confident in purchasing condominium apartments.” The strong sales growth translated into a robust increase in the average selling price, [...]
Tue, Apr 15, 2014
Source Condo.ca—Canada's Condominium Magazine
laundry-clothesline-pegs-Whirlpool-washer-dryer-pedestal-Condo.ca
These days, nobody wants to spend half their day doing housework. When it comes to laundry, who has time to hand wash delicate clothing, worry about too much detergent, or remember to leave that sweater out of the dryer so it doesn’t shrink? Laundry is something that should be simple and easy. Here are a few options that let you leave the work to the machine. Stay organized Keep the chaos at bay by having an organized laundry [...]
Tue, Apr 15, 2014
Source Condo.ca—Canada's Condominium Magazine
London-Chelsea-Kensington-housing-real-estate-market-appraisal-surveyor-Halifax-Index-valuation-bidding-Condo.ca
It’s fascinating to see that Toronto is not the only city where concerns about housing bubbles and over-valuation are almost daily topics of media discussion and analysis. In London, an interesting twist on the story of rapidly rising real estate costs comes from the property appraisal business. According to some, the housing market in England’s capital city is a bubble waiting to burst. A surveyor at a company that specializes in housing valuations for the [...]
Mon, Apr 14, 2014
Source Condo.ca—Canada's Condominium Magazine
transportation-industry-biofuel-greenhouse-emissions-global-warming-climate-chagne-EDIWeekly
The latest report on the world’s environmental crisis, from the Intergovernmental Panel on Climate Change (IPCC), does not mince words about the urgency of the problem.. Even though the world has acknowledged the problem of greenhouse gas emissions, and adopted a growing number of GHG emissions mitigation policies, the amount of emissions is still increasing. Most of the emissions (78 per cent) come from fossil fuel combustion. Economic and population growth are the most important [...]
Mon, Apr 14, 2014
Source EDI Weekly