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2FD72F38C19211D9_900BRAND

We literally wrote the book on brand—The Persona Principle. With more than two decades of expertise, we can help your brand become a powerful asset.

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Persona’s team are experts in helping businesses find their uniqueness, shaping their targeted message, and delivering it where it needs to go.

dlink booth_900DESIGN

Great design ideas are a union of creative and strategic thinking. Find out how powerful a great idea really is with Persona’s award-winning team.

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BLOGERTIZE

The majority of us get our news and features online—59% of us, according to Pew research. For this compelling reason, an increasingly important option in your marketing  mix should include Blogertizing: online strategies that focus on becoming a publisher.

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WEB & SOCIAL MEDIA

It’s not just about being found amongst over 400 million websites (according to Google) or the 175,000 new blogs created every day (CNet). It’s about earning your qualified audience with credible content, powered by active two-way communication on social media.

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REAL-TIME PR

Traditional PR is of limited value to brands looking to inject into the real-time news cycle. Our real-time PR experts monitor the news live, newsjacking your brand into relevant breaking news, or creating news stories that have the “juice” to generate media buzz.

Persona is growing in importance.

Entrepreneur Magazine

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

Special Recent Posts

When is a Tweet not a Tweet?

When is a Tweet not a Tweet?

Persona Profile: Hall of Fame Personas: The Most Famous Brands Facebook. Twitter. YouTube. Fedex. K[...]

Overcome the Biggest Obstacle to Successs with Persona Principle

Overcome the Biggest Obstacle to Successs with Persona Principle

    This quote is the most often cited excerpt from the now-classic business[...]

Latest From Our Other Online Magazines

construction-wind-turbines-NextEra Energy-Goshen-Wind-Centre-Huron-County-Environment-Canada-EDIWeekly
NextEra Energy Canada has been given approval from Ontario’s Environment Ministry for a $300-million wind farm near the Lake Huron shoreline. The Goshen Wind Energy Centre, which will involve the construction of sixty-three wind turbines with a capacity of 102 megawatts, will go ahead despite the objections of the two muncipalities in which it will be located. Bluewater and South Huron councils have passed resolutions declaring that they are opposed to the wind farm. Goshen Wind [...]
Tue, Jul 29, 2014
Source EDI Weekly
Avonshire-Tridel-swimming-pool-amenities-fitness-lifestyle-health-Condo.ca
The majority of Canadians consider themselves fairly healthy. They think this because they eat homemade meals, including fruit and vegetables, at least once a day, according to new research by the marketing intelligence firm Mintel. The perception of being healthy varies with different age groups, demographics, sex and income, but most think their lifestyle is pretty healthy. Two-thirds say they find the time to exercise at least once a week, while about 20 per cent [...]
Tue, Jul 29, 2014
Source Condo.ca—Canada's Condominium Magazine
Development-Charge-housing-industry-BILD-building-renovation-economy-GTA-Toronto-Condo.ca
The Building Industry and Land Development Association (BILD) has released a series of fact sheets outlining the economics of the building and renovating industries in the GTA. BILD’s reason for releasing the material is educational, said president and CEO Bryan Tuckey. “From building homes and businesses that people can afford, to creating thousands of jobs in construction and related fields, these booklets will help educate people on the economic impact of our industry.” We learn that [...]
Tue, Jul 29, 2014
Source Condo.ca—Canada's Condominium Magazine
cheese-EU-Canada-free-trade-EDIweekly
The free trade deal that the Harper government has been negotiating with the European Union has been stalled, if not killed outright, by the refusal of the German government to sign it. All twenty-eight members of the EU must sign the agreement for it to take effect. The German objections to the deal as currently negotiated concern the legal protection extended to firms that invest in the EU. The “investor-state” clause allows investing companies to [...]
Mon, Jul 28, 2014
Source EDI Weekly
Blythwood-Huntington-Tridel-luxury-millionaire-Toronto-Condo.ca
So Toronto has made it onto another one of those top twenty this or that lists, this one ranking the top twenty cities in the world by the number of millionaires who live there. Toronto ranks fifteenth out of twenty, which puts it ahead of Venice, Brussels, Houston, San Francisco and Paris. (Surprisingly, Dublin has more millionaires than Toronto.) Toronto is the only Canadian city on the list. The list was compiled by Spear’s magazine [...]
Mon, Jul 28, 2014
Source Condo.ca—Canada's Condominium Magazine