We literally wrote the book on brand—The Persona Principle. With more than two decades of expertise, we can help your brand become a powerful asset.


Persona’s team are experts in helping businesses find their uniqueness, shaping their targeted message, and delivering it where it needs to go.

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Great design ideas are a union of creative and strategic thinking. Find out how powerful a great idea really is with Persona’s award-winning team.


The majority of us get our news and features online—59% of us, according to Pew research. For this compelling reason, an increasingly important option in your marketing  mix should include Blogertizing: online strategies that focus on becoming a publisher.


It’s not just about being found amongst over 400 million websites (according to Google) or the 175,000 new blogs created every day (CNet). It’s about earning your qualified audience with credible content, powered by active two-way communication on social media.


Traditional PR is of limited value to brands looking to inject into the real-time news cycle. Our real-time PR experts monitor the news live, newsjacking your brand into relevant breaking news, or creating news stories that have the “juice” to generate media buzz.

Thank you for always being there. You have no idea how great it is to be able to rely on you.

Ministry of Health and Long-Term Care

The Persona Approach

Do you need sales? Revenue growth in a competitive scenario? Assets? Qualified leads? Inbound calls? Brand awareness? A positive spin on an issue? Even in today’s competitive markets, these challenging goals are nothing more than problems to be solved. With the right approach—the Persona approach—all problems can be turned into manageable, cost-effective opportunities.

Special Recent Posts

When is a Tweet not a Tweet?

When is a Tweet not a Tweet?

Persona Profile: Hall of Fame Personas: The Most Famous Brands Facebook. Twitter. YouTube. Fedex. K[...]

Overcome the Biggest Obstacle to Successs with Persona Principle

Overcome the Biggest Obstacle to Successs with Persona Principle

    This quote is the most often cited excerpt from the now-classic business[...]

Latest From Our Other Online Magazines
Last fall an international survey by and GfK found that Canadians are the most satisfied workers in the world, and no, it’s not that we’re just too polite to complain. Some do have problems with their bosses, and some don’t think they’re paid enough, and others downright hate their jobs, but feel they have no choice but to keep at it. But the majority, 64 per cent, either love their job and would do it [...]
Wed, Apr 23, 2014
Source—Canada's Condominium Magazine
The Intergovernmental Panel on Climate Change (IPCC) released its most pessimistic report ever last week. Covering climate change, how it is affecting the planet, what measures have been taken to mitigate its effects, and what needs to be done, the report shows that despite numerous inter-state conferences and agreements on reducing greenhouse gas emissions over the past two decades or so, these emissions have not been reduced but have instead increased. In a now-or-never warning, the [...]
Tue, Apr 22, 2014
Source EDI Weekly
Canadians and Americans have much in common, and a few big differences. One of the commonalities has always been the dream of home ownership. Two recent polls, one by RBC in this country, the other by Gallup in the US, show that that faith in real estate remains high. Though the two polls took slightly different approaches to the subject—the RBC survey wanted to know if Canadians planned to buy a home in the next [...]
Tue, Apr 22, 2014
Source—Canada's Condominium Magazine
It’s Earth Day again, and as usual, its arrival rouses mixed feelings in many. On the one hand, we have children in many parts of the world (though mostly in the developed world), cleaning up rivers, planting trees turning off lights and thinking about what they can do to help, while conscientious adults make a donation to a “green” cause  or ride their bicycle to work: on the other, the unchecked industrial despoliation of the [...]
Tue, Apr 22, 2014
Source—Canada's Condominium Magazine
A new national aerospace initiative intended to solidify Canada’s position as a leader in the field was launched last week in Montreal. The Consortium for Aerospace Research and Innovation in Canada (CARIC) was launched during the 7th Consortium for Research and Innovation in Aerospace in Quebec (CRIAQ) forum. The new body is intended to function as a national research and technology network that will identify strategic aerospace technology areas and facilitate collaborative research and development, [...]
Mon, Apr 21, 2014
Source EDI Weekly